"Pleasure by design."

Picture yourself relaxing in one of Asia’s loveliest beachfront spa resorts. Your day at the fine new Veranda Resort and Spa on Hua Hin-Cha Am beach might begin with a front-row view of sunrise across the Gulf of Thailand. Or you might just sleep-in before wandering down from your pool villa or suite to see what the day promises? A fine breakfast, of course, followed perhaps by a swim, sailboarding or horse-riding. Or doing almost nothing. A signature spa treatment is a ‘must-do’ for today if not tomorrow.

Veranda Resort, nestled in lush gardens, offers a luxury collection of 13 pool villa suits and 84 spacious rooms. A checklist of its superlatives includes the infinity pool, svelte contemporary design, all day brasserie-style dining, a top kid’s club and a ruinously good spa. The big questions of the day could come down to which spa treatment to try? And how to dine — western or Thai, starlit alfresco or moon-shaded?

Spacious balconies, plunge pools, wireless Internet, indolent daybeds and sea views to infinity. Perhaps an excursion to nearby Hua Hin town. These are among the many options at the lovely Veranda. As for the obligations? There are very few. We suggest a good book, another massage, a sundowner — and let the world go jump.